CASE STUDIES
CASE STUDIES
Litter-Robot
Client: Litter-Robot / Whisker
Project Duration: 1 Year + On-Going Retainer
Content Produced: 20+ Videos, including Holiday Campaigns
Special Contribution: Recognizable brand association with a pet (cat) featured prominently in campaigns
Collaborating with Litter-Robot over the past year, I’ve been an integral part of their UGC strategy.
Objective
Litter-Robot's goal was to leverage authentic, relatable content to enhance brand awareness, drive sales, and solidify its reputation as a premium automated litter box solution. We aimed to connect with pet owners by focusing on convenience, cleanliness, and the love we share for our pets.
Several videos became top-performing content for Litter-Robot, particularly those that featured everyday life benefits and festive themes.
Loop Earplugs
Client: Loop earplugs
Project Duration: 3 months + On-Going Retainer
Content Produced: 10 Videos - on going
Highlights: Top-performing video within the first months round of content; multiple angles tested based on industry insights and previous successes
Since beginning my collaboration with Loop on an ongoing retainer, I’ve leveraged my expertise in UGC and creative strategy to drive exceptional campaign results. Within the first month, I produced a top-performing video that quickly resonated with Loop's audience.
Strategy
Data-Driven Approach: Leveraged my creative strategy knowledge to analyze top-performing content across platforms and prior successful videos, focusing on trends that resonate well with Loop’s target audience. Competitive Insights: Incorporated trends and strategies from top-performing brands in similar categories, applying insights uniquely tailored to Loop’s brand voice and objectives.
Campaign Growth: The strategic diversity of video angles provide Loop with content flexibility.