CASE STUDIES
CASE STUDIES
Loop Earplugs
Client: Loop earplugs
Project Duration: 6 months + On-Going Retainer
Content Produced: 20 Videos - on going
Highlights: Top-performing video within the first months round of content; we saw success now multiple angles have been tested and consistent top performers monthly.
Video Performance:
Video 1 — 1.4M Impressions - CVR: 9.17% - Thumb Stop Ratio: 28.05%
Video 7 — 390,000 Impressions - CVR: 7.62% - Thumb Stop Ratio: 19.96%
Since beginning my collaboration with Loop on an ongoing retainer, I’ve leveraged my expertise in UGC and creative strategy to drive exceptional campaign results. Within the first month, I produced a top-performing video that quickly resonated with Loop's audience.
Strategy
Data-Driven Approach: Leveraged my creative strategy knowledge to analyze top-performing content across platforms and prior successful videos, focusing on trends that resonate well with Loop’s target audience. Competitive Insights: Incorporated trends and strategies from top-performing brands in similar categories, applying insights uniquely tailored to Loop’s brand voice and objectives.
Campaign Growth: The strategic diversity of video angles provide Loop with content flexibility.
Litter-Robot
Client: Litter-Robot / Whisker
Project Duration: 1 Year + On-Going Retainer
Content Produced: 30+ Videos, including Holiday Campaigns
Special Contribution: Recognizable brand association with a pet (cat) featured prominently in campaigns
Collaborating with Litter-Robot over the past year, I’ve been an integral part of their UGC strategy.
Objective
Litter-Robot's goal was to leverage authentic, relatable content to enhance brand awareness, drive sales, and solidify its reputation as a premium automated litter box solution. We aimed to connect with pet owners by focusing on convenience, cleanliness, and the love we share for our pets.
Several videos became top-performing content for Litter-Robot, particularly those that featured everyday life benefits and festive themes.